Bien que l’industrie de la grande consommation reste en croissance en 2014 (les ventes des 50 champions ont augmenté de 1,7%), on assiste à un fort ralentissement par rapport à 2012 et 2013, où elles affichaient encore +5,6% et +2,9%. Tel est le verdiCt de cette 13ème édition de l'étude annuelle des Champions des PGC par le cabinet OC&C Strategy Consultants, en partenariat avec LSA.
Chiffres clés des 50 champions des Produits de grande consommation en 2014
Les marges opérationnelles et rentabilités des capitaux engagés incluent les éléments exceptionnels majeurs tels que plus-values de cession, revalorisations de certains actifs,amendes liées à des poursuites judiciaires.
Les chiffres s'entendent en millions de dollars
Les 50 premiers groupes mondiaux de PGC (produits de grande consommation)
Rang 2014 |
Evolution du rang vs 2013 |
Société |
Pays |
CA PGC 2014 (M$) |
Evolution du CA PGC 2014/2013 (%)en $ |
Marge opérationnelle 2014 (%) |
Marge opérationnelle 2013 (%) |
Rentabilité des capitaux engagés 2014 (%) |
Rentabilité des capitaux engagés 2013 (%) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0 | NESTLE AG | Suisse | 100 205 | 0,80% | 20,60% | 15,60% | 19,30% | 15,90% |
| 2 | 0 | PROCTER & GAMBLE | Etats-Unis | 83 062 | 0,60% | 18,70% | 18,60% | 13,40% | 13,70% |
| 3 | 0 | PEPSICO | Etats-Unis | 66 683 | 0,40% | 14,40% | 14,60% | 16,60% | 14,90% |
| 4 | 0 | UNILEVER | Royaume-Uni/Pays-Bas | 64 371 | -2,70% | 16,60% | 15,10% | 28,50% | 27,20% |
| 5 | 2 | JBS | Brésil | 49 102 | 18,30% | 5,60% | 4,30% | 9,70% | 6,80% |
| 6 | 0 | AB INBEV | Belgique | 47 063 | 9,00% | 32,10% | 48,00% | 12,80% | 17,70% |
| 7 | -2 | COCA-COLA COMPANY (THE) | Etats-Unis | 45 998 | -1,80% | 20,00% | 24,30% | 11,20% | 14,20% |
| 8 | 2 | TYSON FOODS | Etats-Unis | 37 580 | 9,30% | 3,70% | 3,90% | 6,60% | 13,70% |
| 9 | -1 | MONDELEZ | Etats-Unis | 34 244 | -3,00% | 9,50% | 15,80% | 6,20% | 9,50% |
| 10 | 1 | ARCHER DANIELS MIDLAND | Etats-Unis | 31 546 | -9,60% | 4,20% | 2,60% | 11,80% | 7,90% |
| 11 | 1 | L'OREAL | France | 29 945 | 1,90% | 26,80% | 17,00% | 25,50% | 15,90% |
| 12 | 1 | PHILIP MORRIS INTERNATIONAL | Etats-Unis | 29 767 | -4,60% | 39,70% | 43,20% | 57,40% | 57,30% |
| 13 | 0 | DANONE | France | 28 100 | -0,70% | 10,00% | 11,30% | 8,80% | 10,10% |
| 14 | 0 | HEINEKEN HOLDING | Pays-Bas | 25 593 | 0,30% | 15,20% | 14,10% | 11,00% | 10,40% |
| 15 | 0 | BRITISH AMERICAN TOBACCO P.L.C | Royaume-Uni | 23 019 | -3,60% | 37,70% | 41,10% | 29,10% | 32,70% |
| 16 | 0 | JAPAN TOBACCO | Japon | 22 057 | 4,40% | 27,00% | 25,10% | 20,30% | 22,00% |
| 17 | Entrée | WH GROUP | Chine | 21 244 | 97,50% | 8,10% | 2,50% | 14,30% | 2,30% |
| 18 | 0 | KRAFT | Etats-Unis | 18 205 | -0,10% | 10,40% | 25,20% | 12,50% | 28,20% |
| 19 | 1 | GENERAL MILLS | Etats-Unis | 17 910 | 0,80% | 17,00% | 16,60% | 16,00% | 16,00% |
| 20 | 2 | ALTRIA GROUP | Etats-Unis | 17 814 | 2,10% | 47,80% | 45,20% | 35,30% | 30,80% |
| 21 | -4 | KIRIN BEWERIES | Japon | 17 771 | -10,30% | 5,20% | 9,00% | 4,80% | 8,40% |
| 22 | 4 | CONAGRA | Etats-Unis | 17 703 | 14,80% | 5,60% | 9,50% | 6,80% | 9,60% |
| 23 | 0 | COLGATE PALMOLIVE | Etats-Unis | 17 277 | -0,80% | 20,60% | 20,40% | 35,50% | 34,50% |
| 24 | -5 | DIAGEO | Royaume-Uni | 16 901 | -4,40% | 29,40% | 31,10% | 16,40% | 17,50% |
| 25 | -4 | SABMILLER PLC | Royaume-Uni | 16 704 | -3,90% | 32,70% | 31,10% | 11,40% | 10,90% |
| 26 | -2 | ASAHI BREWERIES | Japon | 16 688 | -3,90% | 7,40% | 6,60% | 10,30% | 9,40% |
| 27 | -2 | KIMBERLY CLARK | Etats-Unis | 16 280 | 0,70% | 13,80% | 16,90% | 30,70% | 27,40% |
| 28 | -1 | KELLOGG COMPANY | Etats-Unis | 14 580 | -1,40% | 7,10% | 19,20% | 9,00% | 22,90% |
| 29 | 0 | RECKITT BENCKISER | Royaume-Uni | 14 558 | 0,40% | 39,10% | 24,00% | 33,20% | 20,50% |
| 30 | -2 | JOHNSON & JOHNSON | Etats-Unis | 14 496 | -1,40% | 28,30% | 22,30% | 21,10% | 15,30% |
| 31 | 0 | GRUPO BIMBO | Mexique | 14 066 | 2,70% | 5,70% | 6,00% | 7,30% | 9,50% |
| 32 | -2 | BRASIL FOODS | Brésil | 13 506 | -4,90% | 11,00% | 6,20% | 12,40% | 7,40% |
| 33 | 4 | SCA | Suède | 12 874 | 7,80% | 10,00% | 9,80% | 8,60% | 7,80% |
| 34 | -1 | ROYAL FRIESLANDCAMPINA | Pays-Bas | 12 142 | 1,10% | 4,40% | 2,80% | 11,10% | 7,90% |
| 35 | -1 | CARLSBERG | Danemark | 11 501 | 0,40% | 12,20% | 14,40% | 7,50% | 7,70% |
| 36 | 9 | ARLA FOODS A.M.B.A | Danemark | 11 285 | 9,00% | 3,50% | 4,30% | 7,70% | 9,60% |
| 37 | 1 | IMPERIAL TOBACCO | Royaume-Uni | 11 085 | -1,60% | 15,10% | 13,40% | 12,20% | 10,50% |
| 38 | 1 | KAO | Japon | 10 968 | -2,50% | 9,10% | 8,70% | 16,10% | 15,00% |
| 39 | -4 | HJ HEINZ | Etats-Unis | 10 922 | -5,30% | 13,30% | 13,20% | 4,30% | 4,20% |
| 40 | -6 | ESTEE LAUDER COMPANIES (THE) | Etats-Unis | 10 921 | 7,70% | 16,70% | 15,20% | 31,30% | 29,60% |
| 41 | 1 | HENKEL | Allemagne | 10 862 | 1,10% | 13,40% | 13,60% | 15,70% | 16,80% |
| 42 | 1 | NIPPON MEAT PACKERS | Japon | 10 660 | 1,20% | 3,30% | 2,90% | 7,90% | 6,60% |
| 43 | -7 | PERNOD RICARD SA | France | 10 559 | -7,30% | 22,90% | 24,60% | 7,70% | 9,00% |
| 44 | 0 | LVMH | France | 10 484 | 0,10% | 26,20% | 18,30% | 18,70% | 11,20% |
| 45 | -4 | TINGYI | Chine | 10 117 | -6,30% | 7,20% | 6,90% | 10,70% | 13,10% |
| 46 | -6 | BUNGE LIMITED | Bermudes | 9 787 | -11,30% | 1,80% | 2,30% | 7,10% | 8,50% |
| 47 | 3 | DEAN FOODS | Etats-Unis | 9 503 | 5,40% | 0,10% | 11,50% | 0,50% | 52,10% |
| 48 | 0 | DANISH CROWN | Danemark | 9 479 | -1,50% | 3,70% | 3,60% | 10,70% | 11,00% |
| 49 | Entrée | HORMEL FOODS | Etats-Unis | 9 316 | 6,50% | 10,00% | 9,30% | 23,40% | 22,20% |
| 50 | -1 | YAMAZAKI BAKING | Japon | 8 758 | -5,10% | 2,70% | 1,90% | 6,50% | 4,40% |